Personalized URL’s (PURL’s) offers your clients another method of responding to your latest offer. Many customers today would prefer to respond online versus over the phone or via the mail.
- • Engage respondent with relevant content in direct mail, including a personalized URL
- • 50% of direct mail respondents prefer to respond online
- • Capture online response and measure response
- • Unique microsites precisely reflect the corporate and campaign brand
- • Generate highly qualified leads via survey questions